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Brand:

Penalty Flag for Change

In 2022, 34 members of the United States senate voted against the Gun Safety Bill, and by the end of that year, the country experienced the 2nd worst year in gun violence history with more than 45,000 victims.

So, we wanted to denounce and put in the spot those senators to demand them a change on gun laws, when everyone’s attention was on the Super Bowl.

We took the penalty flag of the football field now to mark the 34 U.S. senators for opposing gun control legislation and delivered them in each of their offices.

Role: Associate Creative Director

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