Due to the increase in theft rates of auto parts in Mexico during 2018, we launched a new insurance which promptly replaces every stolen auto part for Suzuki car users. For our TV spots we used a metaphor showing how convenient life would be if we could replace anything lost, just like our new Suzuki Insurance.

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Moreover, we achieved a boost in monthly sales of 2,019 to 3,000 car units representing a 48% increase in sales per month, since the launch of our campaign.