Donations for Teletón Foundation were decreasing in the past years, mainly because people thought that the organization was enrolled with political matters instead of supporting disabled kids. So to make a twist for this situation, we launched the campaign #ProudlyStubborns showing how far stubbornness had led our kids to big achievements and us to continue supporting them despite adversity.

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As a result, Teletón obtained more than 380 million pesos in donations, exceeding the expected income, and the highest in their history.