New Zero World is an initiative, formed by an international coalition of climate allies, working to promote climate action through a radical new communications strategy.

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Its goal for this brief was to communicate the urgency of the human and planetary crisis in order to promote collective action, by recruiting senior leaders and decision-makers in as much industries as possible, with a B2B holistic outreach campaign.

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We found a great opportunity to invite leaders during business breakfast, with the support of a unique product made by nature.