E-commerce is the channel with the greatest contribution to the growth of L’Oréal’s business in Mexico, but curiously there is still a big audience in the country that usually buys online and does not know about our Maybelline products. They simply do not consider them, or feel it gives them a competitive advantage or price, despite the fact that Maybelline products are affordable.

 

We found a unique way to invite Mexican people to discover Maybelline products, low-prices and offers through eternal trendy places that reach over 86% of Mexican population weekly.